Pipi Hormaechea is a fashion photographer and art director based in Madrid, Spain. Her photography is timeless and talks about femininity and her idea of beauty. The campaigns she has shot for brands portray her choice to step away from mainstream ideas of women: with a realist approach influenced by documentary and street photographers, she likes to represent her subjects in their natural state, without excessive make-up and Photoshop corrections.

She explores the past and present times using an elegant, raw, emotive and cinematic aesthetic, often shot in black and white.

VOGUE.IT

A follower of the legacy of classics like Richard Avedon and Peter Lindbergh, young Madrid-based photographer Pilar “Pipi” Hormaechea has worked with brands such as Castañer, El Corte Inglés, Suarez, Scalpers, and Massimo Dutti, among others. She is also behind the communication and image strategy of some of the country’s most cutting-edge labels. The light in her photos and the beauty her compositions exude have made her one of the most sought-after photographers of the moment.

FORBES SPAIN