Pipi Hormaechea is a fashion photographer and art director based in Madrid, Spain. Her photography is timeless and talks about femininity and her idea of beauty. The campaigns she has shot for brands portray her choice to step away from mainstream ideas of women: with a realist approach influenced by documentary and street photographers, she likes to represent her subjects in their natural state, without excessive make-up and Photoshop corrections.
She explores the past and present times using an elegant, raw, emotive and cinematic aesthetic, often shot in black and white.
